Chief Marketing Officer (CMO) Goals and OKR Examples
Chief Marketing Officers (CMO) are responsible for the overall marketing plan and strategy. Their world is comprised of digital, communications, programs, and more. That’s why it’s important that CMOs set goals that set the stage for the rest of the marketing department.
What are good CMO Goals?
As you set up your CMO goals it’s great to build them around initiatives such as:
- Marketing program expansion
- Digital lead generation
- Traffic and branding awareness
- Communication and press strategy
CMO Goal and OKR Examples
CMO Goal Examples for Lead Generation
Objective: Improve end-to-end sales process to improve closing rate
Key Results:
- Execute 6 targeted lead campaigns by Q1
- Acquire 950 new MQLs for sales by Q1
- Drive $10M in marketing-generated pipeline by Q1
- Create 4 top of funnel collateral for sales by end of Q1
CMO OKR Example for Brand Awareness and Corporate Communications
Objective: Elevate the company brand to increase awareness and engagement to ultimately increase trial sign ups
Key Results:
- Create unified communications calendar across content, social and press to increase trial sign ups 25% QoQ
- Increase media placements QoQ from 5 to 10
- Optimize blog to rank for 5 specific search terms to increase organic traffic by 25% QoQ
CMO Goals for Web Traffic
Objective: Strengthen brand as leader in space to increase monthly website visitors
Key Results:
- Secure 2 industry influencers for branding campaign
- Grow social media followers from 50,000 to 75,000
- Boost NPS score from 7 to 8
- Increase enterprise customer video testimonials from 5 to 7 QoQ
CMO Goals for Revenue Generation
Objective: Achieve record-breaking marketing engagement to increase paying customers
Key Results:
- Increase monthly website visitors from 800,000 to 1.2 million
- Increase monthly trial signups from 2,000 to 3,000
- Increase monthly conversion of new paid customers from 200 to 300
Final Thoughts: CMO Goals and OKR Examples
Interested in seeing more CMO OKRs? Access our free customizable database of OKR Templates.
