Product Management Goals and OKR Examples
Product managers are responsible for the roadmap and development of best-in-class products. They operate across multiple departments and often have goals across customer satisfaction, user acquisition, and user experience. Setting the right OKRs and goals is important to ensure product managers are aligned with multiple stakeholders and company objectives.
What are good Product Manager Goals?
As you set up your product management OKRs it’s great to build them around initiatives such as:
- Net promoter score and customer/user satisfaction
- User adoption and experience
- Revenue operations
- Marketing and sales success
- Product growth or expansion
Product Manager OKR Examples
Product Manager Goal and OKR Examples for NPS
Objective: Increase NPS score in order to retain our best customers and attract new ones
Key Results:
- Reduce page load time from 4.4 seconds to 2.9 seconds
- Reduce customer success response time from 24 hours to 16 hours
- Collect 300 responses from customer survey to discover top 3 reasons why customers recommend us
Product Manager Goal and OKR Examples for User Adoption
Objective: Increase daily active users from 1,200 to 1,500 to drive adoption and create life-long users
Key Results:
- Develop 4 new integrations with popular 3rd party tools
- Create a “1 click access” widget to connect calendar programs to analytics dashboard and get 300 installs
- Upgrade notification feature from sending 1 daily update to sending up to 10 real-time updates
Product Manager Goal and OKR Examples for Ecommerce Operations
Objective: Improve critical ecommerce operations in order to allow for maximum uptime
Key Results:
- Identify, test, and correct 5 stability issues that occur during peak times
- Create and distribute support playbook to handle response steps during critical downtime
- Design, test, and enable “light” checkout option to be used as backup option
Objective: Increase revenue by optimizing shopping cart checkout workflow
Key Results:
- Negotiate and reduce overall merchant transaction costs from 2.9% to 2.7%
- Increase average cart size from $48 to $57.60
- Implement coupon code system
- Increase average # of products added to cart from 2.2 to 3
Product Manager Goal and OKR Examples for Platform Scalability
Objective: Ensure a reliable, scalable, and secure online platform to enable successful operations for internal teams and external customers
Key Results:
- Increase database security and integrity risk mitigation metrics by 10%
- Ensure all new hires take Security Awareness training and have deployed Mobile Device Management solutions within 30 days.
- Obtain Service Organization Control 2 Type1 certification
- Reduce average response time to customer security and compliance requests from 3 business days to 2
- Enable sales team to secure 5 deals through providing information on enterprise grade security features, processes and practices to safeguard customer data
Final Thoughts: OKRs Product Management
Interested in seeing more product management OKRs? Access our free customizable database of OKR Templates.
