Event Marketing Goals and OKR Examples
Event marketing is responsible for driving new customer acquisition, customer engagement, and drive brand awareness. They do so by hosting in-person or online events, participating in industry events, and more. Setting thorough event marketing goals is essential for creating a high-performing calendar of events.
What are good event marketing goals?
As you set up your event marketing goals it’s great to build them around initiatives such as:
- Drive new revenue and pipeline through event prospecting
- Increase brand awareness and thought leadership speaking opportunities
- Creating an engaged customer base
- Driving event engagement
Event Marketing OKR and Goals Examples
Event Marketing OKRs and Goals for Event Engagement
Objective: Drive record ROI from marketing event
Key Results:
- Scan 1,200 badges during event
- Book 10 on-site sales meetings during event
- Generate 370K in sales pipeline from event in Q2
- Achieve 13% post-show engagement from attendees
Event Marketing Goals and OKRs for Customer Events
Objective: Triple revenue gained from this years’ annual customer meeting
Key Results:
- Drive 2,400 customer registrations
- Book 260 on-site sales meetings during event
- Generate $1M in expansion pipeline in Q3
- Run 800 live demos for new product
Event Marketing OKRs for Industry Events
Objective: Complete a successful industry conference this quarter
Key Results:
- Drive 95 attendees or 100% occupancy for sponsored workshop
- Generate event awareness through 100+ #hashtag mentions
- Capture 420 Enterprise MQLs from conference
- Coordinate 3 separate off-site dinners for sales with customers
Final Thoughts: Event Marketing OKR Examples
Interested in seeing more event marketing OKRs? Access our free customizable database of OKR Templates.
