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Digital Marketing Goals and OKR Examples

Digital marketing (or demand generation) is responsible for overall web strategy and online acquisition. These channels can include everything from SEO, paid advertising, social media, online partnerships, email marketing and more. Setting good digital marketing goals is essential for meeting revenue and pipeline goals.

What are good digital marketing goals?

As you set up your digital marketing goals it’s great to build them around initiatives such as:

  • Organic search leads
  • Search engine optimization rankings and traffic volume
  • Paid advertising campaign performance
  • Social media awareness and branded traffic improvements
  • Email marketing engagement
  • Lead generation and revenue targets

Digital Marketing Goals Examples

Digital Marketing Goals and OKRs for Website Engagement

Objective: Achieve record-breaking marketing engagement to increase paying customers

Key Results: 

  • Generate 60,000 unique website visitors in Q3
  • Obtain 4,000 new trial signups in Q3
  • Convert 1,400 new paid customers in Q3

Digital Marketing Goals for Inbound Funnel

Objective: Optimize inbound marketing funnel to generate 1,000 more leads Q/Q

Key Results: 

  • Develop 4 inbound marketing campaigns by Aug 1
  • Create and test a second variation of 10 landing forms in Q3
  • Develop and test 3 new nurture streams in Q3
  • Grow email subscriber list from 250 to 500 by Q3

Digital Marketing Goals for Account Based Marketing

Objective: Launch an integrated outbound ABM campaign

Key Results: 

  • Identify 200 targeted accounts with role-based contacts by Aug 1
  • Develop 3 sales offers designed to get meetings by August 15th
  • Launch 3 social campaigns targeting ABM account list in August 30th
  • Complete direct mailer to executive of ABM list in Q3

Final Thoughts: Digital Marketing Goals and OKR Examples

Interested in seeing more digital marketing OKRs? Access our free customizable database of OKR Templates.

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