December 29, 2020

A commitment to help your company succeed

Vetri Vellore
Founder & CEO at

Like most companies, a look at the annual goals we created a year ago are like looking into an alternate universe. No one could’ve prepared for what was to come. 

So a year later, what has that taught us? No matter how well you plan for the year ahead, there will be uncertainties, shifts in strategies, and maybe even full-on company pivots. 

This year hasn’t been easy for anyone. Some of our customers may have seen minimal changes, while others had a complete change in strategy, reorganizations, layoffs and buyouts. 

Employees and leaders alike are exhausted not only from work burnout, but from the collective trauma we are all experiencing more than nine months into a pandemic. This isn’t easy, and we can’t pretend that things are business as usual. 

Here’s what I can confidently say about this year:

Customers are using to not only gain transparency and alignment across their organizations, but to help them stay on track while weathering changes in management, reorganizations, layoffs and strategy overhauls.

“The continually evolving market conditions, as well as the ongoing shift to distributed work, drove us to further invest in our OKR program across Dropbox. We selected as our OKR partner due to their product’s ease of use and our ability to deploy quickly to our teams,” said Tim Regan, Chief Financial Officer of Dropbox.

There is a growing need for businesses to have a goal management and execution system that unites teams across their company to focus on goals to achieve a common purpose. Companies want to consolidate tools and drive a focus on measured outcomes, rather than tasks that are siloed. 

The need for alignment and transparency has always been there, but was accelerated by the shift to remote work. More than ever, organizations want to lead with purpose, help their employees clearly understand how their work moves the needle and help stay focused on what matters – and business execution software is how they are doing it.

Matt Jesperson, Chief Customer Officer of Sherpa CRM, recently shared how managing OKRs with has helped the software company stay focused and aligned to achieve the company’s most important goals. 

“ has dramatically reduced the silo effect between teams. Particularly through Covid as we have all our teams working remotely. It keeps everybody tethered in a productive way,” Jesperson said. 

Company shifts are never easy. They take time and are never as simple as we’d like them to be. What I can tell you is that our long-term commitment to our customers here at is to be there every step of the way. We’ll make sure these changes are as painless as possible by arming you with tools you need for resilience, phenomenal growth and the ability to lead with purpose.

Thank you to all of our customers for your meaningful partnerships and being part of the community. We are working hard every day to continuously improve and your input and engagement efforts have been crucial to that journey. 

I hope you’re looking forward to 2021 as much as I am.  

– Vetri Vellore, CEO and Founder of

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