We are a global team of passionate people dedicated to helping businesses around the world revolutionize the way they work. Our objective at is to bring purpose and breakthrough productivity to work, helping businesses find resilience and accelerate growth. is headquartered in Seattle, Washington, and our team of 130+ is split mainly between Seattle and Chennai, India, with satellite offices in several major cities, although we’re all remote right now, and miss our whiteboards very much.

Our values

Our customers always come first

Our customers always come first

Our customers are our top priority, and their success is our success.

Chase Excellence

We chase excellence

Our team constantly obsesses over every detail. We iterate, and experiment, always looking for new ways to raise the bar on business excellence.

Transparent Direct

We are transparent and direct

Our team focuses on candor and open decision-making to stay aligned and move fast.


We back decisions by data

We test and experiment. We move quick. But we understand the impact of the decisions we make.

Empowered Teams

Our teams are empowered and accountable

Every employee at is empowered to make an impact, and have ownership over their function.

By the Numbers




employees worldwide

Leadership team

Vetri Vellore Founder & CEO

Vetri Vellore

Founder & CEO

Vetri Vellore is the CEO and Founder of A serial entrepreneur, Vetri built Ally’s OKR solution as an internal tool to help his team at his previous (and still successful) enterprise SaaS company.

The realization that we live in a new world where agility, alignment, and transparency are mission critical to growing businesses hit hard, and Vetri discovered the OKR framework; a simple, yet powerful model for improving organizational agility, alignment, focus and transparency.

Prior to founding two SaaS businesses, Vetri turned around the $200M+ Systems Management enterprise software business at Microsoft. He lead the Visual Studio platform team and managed the partner ecosystem, shipping several V1 and award-winning products over his 14-year tenure at Microsoft.

Rebecca Clements People & Culture

Rebecca Clements

People & Culture

Rebecca Clements is the SVP of People and Culture at She leads the People Operations teams, and is responsible for all aspects of Human Resources, Talent Management and Acquisition, and the evolution of Ally’s culture.

Rebecca has 20+ years of experience leading People Operations team and building strong cultures within technology startups. She is passionate about building cultures and people programs that foster growth within the business and for people individually. Rebecca has held leadership roles at Getty Images, Varolli and most recently at Moz where she was Chief People Officer.

Rebecca lives and works in Seattle with her husband and daughter. Outside of work, you can find her on the tennis court, walking her dog, Milo, or in the kitchen, trying out new recipes.

Emily Jensen Customer Success

Emily Jensen

Customer Success

Emily Jensen is SVP of Customer Experience at In this role she leads the customer experience strategy at and the customer success teams, who are responsible for making the promise of Ally’s platform a reality.

She held multiple executive roles over 13 years at PayScale. From Chief Customer Officer to VP of Sales, her focus was on developing and driving outcomes for customers.

In addition to work, Emily and her family live in Bend, OR and take every chance they get to be outside biking, skiing and camping and all around, soaking life up.

Atul Sahai Strategy & Operations

Atul Sahai

Strategy & Operations

Atul Sahai is’s SVP of Strategy & Operations. His focus is on building a sustainable, predictable, and scalable business through strategic initiatives, cross-departmental processes, and resourcing against the GTM strategy.

He brings close to 20 years of diverse experience in strategy & operations, product management, product marketing, and software development from Smartsheet, Microsoft, Hewlett-Packard, and Altair.

Atul is passionate about building high impact teams in hyper growth companies. Atul holds an MBA from University of North Carolina at Chapel Hill.

Rajiv Arunkundram Product

Rajiv Arunkundram


Rajiv Arunkundram is the head of product at, responsible for driving product vision and go to market strategy.

Rajiv is a highly driven, creative product leader with 15+ years of experience in building and leading cross-functional teams and bringing new enterprise SaaS products to market from ground up.

Prior to Ally, Rajiv was a senior product leader at Smartsheet helping them scale to $100M+ ARR. Prior to his role at Smartsheet, Rajiv held senior product and marketing roles at Microsoft in the Windows Server and Office divisions.

Rajiv received an MBA from Thunderbird School of Global Management in Phoenix, AZ and a Bachelors in Commerce from the Osmania University in Hyderabad.

Justine Lyon Sales

Justine Lyon


Justine Lyon is the SVP of Sales at She is responsible for creating and driving Ally’s global sales and expansion strategy. Her team is focused on enabling customers to exceed their mission critical goals through company wide transparency and alignment.

Prior to, Justine has held multiple Sales Leadership positions at PayScale before becoming the VP of Sales. While there, Justine built their first Enterprise Sales team helped the company scale from $5M to $100M.

Justine is passionate about finding and delivering value for all customers. She is known for building processes that produce measurable and scalable results.

Kirsten Smith Growth Marketing

Kirsten Smith

Growth Marketing

Kirsten Smith is the VP of Growth Marketing at She is responsible for creating and executing on the marketing strategies to continue rapid expansion and achieve the scale needed for the next phase of Ally’s growth.

Prior to, Kirsten built and scaled growth marketing in several SaaS companies. She led B2B marketing at Glassdoor, where she helped the company scale from $19M to $150M+, over 4 years, resulting in a successful exit. She also led marketing at HumanConcepts, resulting in an acquisition by Saba Software. Most recently, she was Head of Growth Marketing at Gladly.

Prior to her SaaS experience, Kirsten held marketing and product management roles in the video game industry at Ubisoft and Mattel. Kirsten received an MBA from UC Berkeley and a BA from UC Santa Barbara. She is passionate about growing high-performing teams and building the process and efficiency to generate massive demand for emerging technology brands.

Kevin Shively Marketing

Kevin Shively


Kevin Shively is VP of Marketing at, and has been a marketing leader for high-growth SaaS companies for over a decade, with a focus on category-defining storytelling and brand building with revenue in mind.

Kevin has spent over a decade building marketing programs for SaaS companies. He led marketing and business development for Simply Measured, helping the company scale from its first $1M to $25M and an acquisition by Sprout Social, and most recently was VP of Marketing and Customer Success for Tagboard.

Prior to his SaaS experience, Kevin was a newspaper reporter for the Seattle Times and Helena Independent Record, and spent several years in ad sales. He has two kids, lives in Seattle, enjoys playing basketball, painting, and standup comedy.

Our investors

Greenoaks Capital Investor
Tiger Global Investor Investor Accel
Madrona Investor
Founders Co Op Investor
Vulcan Investor
Addition Partners Investor

Become part of our growing team

We are experiencing rapid growth, and looking for talented individuals to join our team.

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